Get your story heard across APAC—without the agency fluff.

A record signup rate for a global accelerator, run entirely online

Bring the world's best startups to Korea. After an RFP from the Korea IT Cooperation Center, our first task was to drive awareness and signups for the global accelerator. Next we had to run the auditions that would select finalists for three months of acceleration in Korea. COVID-19 made many founders wary of travelling, so everything had to go digital.

Phase 1 built awareness around Korea's pro-startup stance, its next-generation infrastructure and its response to COVID-19. We secured media opportunities for the client and for past participants of the accelerator, and used social media to amplify the message.

Phase 2 set up a fully digital audition process: a custom-coded signup, content submission, and Zoom auditions with judges in multiple locations.

The highest signup rate in the history of the accelerator, despite the restrictions on travel and social distancing.

Educating a new market on cloud backup, and reaching 525,000 paid users in five months

Dropmysite launched with a big hairy audacious goal: backing up the Internet for web developers. Dropmyemail and Dropmymobile were then added to the product suite for the consumer market. The cloud was still a new concept in the early 2010s, and there was plenty of education needed.

We adopted a content-heavy strategy: a constant stream of articles, blogs, white papers and case studies, sent out to business, tech and lifestyle press. Links were generated and optimised to keep driving traffic to the landing pages. Taking part in major events, and creating smaller ones, brought online attention offline.

The strategy worked, and hockey-stick growth followed: 525,000 users in five months. Media outlets called Dropmysite "the fastest growing startup in Asia". Multiple partnership and reseller deals with major MNCs were signed. Senior management were interviewed on tier-1 media outlets and invited to speak at tech events. In 2017 the company rebranded to Dropsuite.

“Their creativity stands out.”

Building early traction for one of Southeast Asia's first venture builders

Establish a new venture builder. Sugar Ventures was among the first few venture builders in Southeast Asia. It created startups from the ideation stage, injected seed funding, found suitable CEOs, and supported fast-growing businesses from its HQ. It needed to raise funds for Sugar and also create early traction for every venture.

We focused on industry-specific media coverage to show the disruption each startup brought to its sector. We optimised the web content of each business to improve its searchability on Google, and organised a variety of events to acquire users quickly.

All of Sugar Ventures' businesses received extensive, high-value media features across multiple countries. The publicity led to rapid growth in monthly active users (MAU) for the startups. During our campaign, one high-profile personnel tracking startup was acquired for US$5M.

“Peter is someone I respect and rate highly in the Public Relations field. He has done a great job at getting us out into the market. I highly recommend Peter as a publicist.”