CASE STUDY · SAAS

Educating a new market on cloud backup, and reaching 525,000 users in five months

Bebop Asia ran a content-led PR and events strategy for Dropmysite (now Dropsuite), helping the cloud backup startup reach 525,000 users in five months.

525Kusers in 5 months

100+contracts and partnerships closed

ASXlisted

THE GOAL

Dropmysite launched with a big hairy audacious goal: backing up the Internet for web developers. Dropmyemail and Dropmymobile were then added to the product suite for the consumer market. The cloud was still a new concept in the early 2010s, and there was plenty of education needed.

WHAT WE DID

Content creation
Press conference
Events
Video production
SEO/SEM
Public relations

We adopted a content-heavy strategy: a constant stream of articles, blogs, white papers and case studies, sent out to business, tech and lifestyle press. Links were generated and optimised to keep driving traffic to the landing pages. Taking part in major events, and creating smaller ones, brought online attention offline.

THE RESULTS

The strategy worked, and hockey-stick growth followed: 525,000 users in five months. Media outlets called Dropmysite “the fastest growing startup in Asia”. Multiple partnership and reseller deals with major MNCs were signed. Senior management were interviewed on tier-1 media outlets and invited to speak at tech events. In 2017 the company rebranded to Dropsuite.

PRESS AND VIDEO

Yahoo Finance article from April 2012: Dropmyemail passes half a million users and is working on a second round of funding — Yahoo Finance, April 2012: Dropmyemail passes half a million users.

e27 article from May 2012: John Fearon talks about backing up the entire web with Dropmysite, Asia's fastest growing startup — e27, May 2012: Dropmysite, Asia's fastest growing startup.

Singapore Business Review commentary by John Fearon, founder of Dropmysite: Why Singapore could be better than Silicon Valley — Singapore Business Review commentary by John Fearon: why Singapore could be better than Silicon Valley.

Tech in Asia article from March 2016: Singapore's Dropmysite moves forward with listing plan on ASX, rebrands as Dropsuite — Tech in Asia, March 2016: ASX listing plan and rebrand as Dropsuite.

Charif Elansari, CEO of Dropsuite, in a CNBC Squawk Box interview from Singapore — Dropsuite CEO Charif Elansari on CNBC.

John Fearon, founder and CEO of Dropmyemail and Dropmysite, in a video interview — AWS Featured Startup APAC video.

John Fearon speaking to a room of startup founders at an Angel's Gate event — Speaking to founders at an Angel's Gate event.

John Fearon pitching Dropmysite to investors on a TV show, with a slide of early traction figures — Pitching Dropmysite to investors on TV.

“Their creativity stands out.”
John Leung, VP of Sales in Asia at DropMySite

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