CASE STUDY · FINTECH

Building Choco Up's profile across Singapore and beyond: 19 pieces of coverage and a 16.3M audience in six months

Between October 2023 and March 2024, Bebop Asia placed Choco Up's story and its CEO's views on revenue-based financing in business, fintech and trade media: 19 pieces of coverage with a combined audience of 16.3 million.

19pieces of coverage
16.3Mcombined audience
112Kestimated views
470social engagements
91highest domain authority

THE GOAL

Grow reach in Singapore and expand into Australia.

WHAT WE DID

  • Public relations
  • Thought leadership
  • Events

Between October 2023 and March 2024 we placed Choco Up's story and its CEO's views on revenue-based financing with business, fintech and trade media. Coverage included a profile in The Peak, announcements of the company's partnerships with Bueno and Allianz Trade, and commentary on cash flow and funding for growing businesses. In March 2024 coverage also followed Choco Up's partnership with restaurant tech company Atlas to launch a fund for F&B businesses in Singapore.

THE RESULTS

The campaign delivered 19 pieces of coverage with a combined audience of 16.3 million, an estimated 112,000 views and 470 social engagements. Coverage reached readers in Singapore, across the wider region and in Australia, on sites with a domain authority of up to 91.

PRESS COVERAGE HIGHLIGHTS

The Peak Magazine, March 2024: the CEO of Choco Up on why he views revenue-based financing as a new but potential marker of a business's robustness
The Peak, Mar 2024: the CEO of Choco Up on revenue-based financing (DA 51).
CNA Daily Cuts, March 2024: a boost for Singapore's F&B sector
CNA, Mar 2024: Daily Cuts on a boost for Singapore's F&B sector (DA 89).
e27, March 2024: Choco Up and Atlas Growth Fund to provide capital to F&B firms in Singapore
e27, Mar 2024: Choco Up and Atlas Growth Fund for F&B firms (DA 72).
DealStreetAsia SG Digest: Choco Up teams up with Atlas
DealStreetAsia: Choco Up teams up with Atlas (DA 64).
The Paypers, November 2023: Choco Up partners with Bueno and Allianz Trade
The Paypers, Nov 2023: Choco Up partners with Bueno and Allianz Trade (DA 58).
South China Morning Post article from March 2024, a news outlet with domain authority 91
South China Morning Post, Mar 2024 (DA 91).
FedEx Business Insights article featuring Choco Up: 5 financial tips for expanding an e-commerce brand
FedEx Business Insights: 5 financial tips for expanding an e-commerce brand (DA 33).

FEATURED IN

  • CNA
  • South China Morning Post
  • The Peak
  • DealStreetAsia
  • TNGlobal
  • The Paypers
  • Insurance Business
  • Dynamic Business
  • FedEx

“Thank you for your hard work throughout our partnership. We truly appreciate all you have done for us.”

Niki Torres, Head of Growth at Choco Up

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