CASE STUDY · ACCELERATOR · KOREA

A record signup rate for a global accelerator, run entirely online

Bebop Asia ran PR, content and a fully digital audition process for the K-Startup Grand Challenge, a global startup accelerator in Korea, and delivered the highest signup rate in the accelerator's history.

113Mtotal reach
2,648global signups
350auditions run

THE GOAL

Bring the world's best startups to Korea. After an RFP from the Korea IT Cooperation Center, our first task was to drive awareness and signups for the global accelerator. Next we had to run the auditions that would select finalists for three months of acceleration in Korea. COVID-19 made many founders wary of travelling, so everything had to go digital.

WHAT WE DID

  • Public relations
  • LinkedIn marketing
  • Content creation
  • Events
  • Media training
  • Social media

Phase 1 built awareness around Korea's pro-startup stance, its next-generation infrastructure and its response to COVID-19. We secured media opportunities for the client and for past participants of the accelerator, and used social media to amplify the message.

Phase 2 set up a fully digital audition process: a custom-coded signup, content submission, and Zoom auditions with judges in multiple locations.

THE RESULTS

The highest signup rate in the history of the accelerator, despite the restrictions on travel and social distancing.

CAMPAIGN GALLERY

Media coverage of the K-Startup Grand Challenge in The Edge Malaysia, Dynamic Business, Startup Daily, ausbiz TV, TechNode Global and Disruptr MY
Media coverage highlights: The Edge Malaysia, Dynamic Business, Startup Daily, ausbiz TV, TechNode Global and Disruptr MY.
Email campaign creatives promoting the K-Startup Grand Challenge 2023 application period
Email campaigns driving applications to the K-Startup Grand Challenge 2023.
Founders and guests at K-Startup Grand Challenge Startup Talks events
Startup Talks events that brought founders together in person.
Sponsored Facebook ads for the K-Startup Grand Challenge placed by KICC Singapore
Sponsored social ads for KICC Singapore.
Judges and moderator on a Zoom call during K-Startup Grand Challenge online auditions
Online auditions on Zoom with judges in multiple locations.
Judges and team reviewing startup pitches in a meeting room in Singapore during the K-Startup Grand Challenge
Judging session in Singapore.

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