Mediatrained — by Bebop | www.bebop.asia
A Bebop programme · www.bebop.asia Get Mediatrained
10,000 entrepreneurs. One skill that compounds.

Give a founder media coverage, get noticed for a day.
Get Mediatrained, be credible for a lifetime.

Media training for the AI era. We teach founders and operators how to earn the kind of coverage that search engines, journalists — and now AI models — actually trust. Not a one-off press release. A durable skill.

Join the 10,000 → Why this, why now

Press release alone

One spike, then silence

Visibility peaks on publish day, then decays. Nothing left for AI systems to cite six months on.

Mediatrained

Credibility that compounds

Consistent, quotable media presence builds a body of earned coverage — the exact material AI engines cite.

Why media training matters more than ever
84%
of all AI citations come from earned media, not owned or paid content
Muck Rack, Generative Pulse, May 2026
27%
of AI-cited sources are professional journalism alone
Muck Rack, May 2026
0.3%
of AI citations come from paid or advertorial content — the channel most founders default to
Muck Rack, May 2026
5x
more often AI engines cite earned media over brand-owned websites
University of Toronto research, 2025
The shift

A press release gets you a headline. Media training gets you cited — again and again.

Founders have been taught to chase the announcement: the launch, the raise, the milestone. That's a single moment of visibility. What actually builds durable credibility, and what AI engines are now trained to trust, is a founder who shows up as a reliable, quotable source over time.

The press release approach

  • One-off announcement, timed to a single news cycle
  • Visibility decays within days of publishing
  • Lands almost exclusively in "industry trend" queries, rarely in recommendations
  • No lasting third-party validation for AI systems to draw on
  • Founder has no repeatable skill — depends entirely on the agency or the moment

The Mediatrained approach

  • Founder can handle any interview, panel, or pitch with confidence
  • Builds a consistent trail of earned, third-party coverage over time
  • Coverage compounds — each placement makes the next one easier to earn
  • Becomes the exact kind of source AI engines are built to cite
  • A skill the founder owns for the life of the company, not just one campaign
What we teach

Four modules. Built for founders who want to hit the higher notes with the media.

Practical media training drawn from Bebop's work running PR for startups across APAC.

01 — MESSAGE

Finding your credible angle

Turn what your company does into a story reputable media outlets and personalities want to run, backed by claims you can defend.

02 — DELIVERY

Interview and panel training

Live, recorded practice interviews. Handling hard questions, staying on point. Present your message as a person, not a parrot.

03 — DISTRIBUTION

Earning coverage that compounds

How to build relationships with the right outlets and journalists, so one placement leads to the next.

04 — VISIBILITY

Staying credible to AI systems

What generative engines actually cite, and how to structure your media presence so it keeps showing up in the answers.

10,000

Our goal: give 10,000 entrepreneurs the media skills to be credible for their company and beyond, not just the length of a news cycle.

Founding cohort now open10,000 goal

Mediatrained is built by Bebop Asia, a PR and communications agency working with founders and brands across APAC with their outreach and GTM needs across the region — with notable clients in martech, ecommerce, Web3, fintech, and foodtech.

Visit bebop.asia →